YouTube Marketing and Tools

With billions Lenostube of videos on the platform, YouTube is an excellent tool for strengthening brand awareness and attracting leads. Videos can also help companies improve their bottom line, with 87% of marketers claiming that video has increased their sales.

Using a number of YouTube marketing and optimization tools, brands can create more engaging content, measure the impact of their efforts and optimize their channel for organic discovery by viewers. Some of these tools include VidIQ, TubeBuddy and Keyword Inspector. VidIQ is a video analytics tool that provides a scorecard for your YouTube videos, monitoring parameters such as performance, social media engagement and SEO feedback. Using this information, you can make informed decisions to improve your performance. Another YouTube video optimization tool is TubeBuddy, which simplifies search optimization and helps you optimize your title, description, and thumbnail for maximum visibility in searches. It also provides an array of keywords that you can use to attract organic traffic to your video.

YouTube Lab and Testing Tools: Experimenting for Better Video Performance

Partnering with influencers or subject matter experts can also increase your YouTube views and subscriber count. Bidet manufacturer Tushy, for example, used a series of street interviews with athletes and other influencers during the COVID-19 pandemic to promote its product and build trust among potential customers. The interviews were shared on the Tushy Instagram and YouTube channels with links to its website for additional details. This strategy helped the company double its comment count and reach a total of 34.5 million views on YouTube.